Over the past seven years I have basically been a part-time SEOer. SEO has always been a passion of mine, but running a company has always gotten in the way. There was a time when I used to spend at least a third of my day doing SEO. However, as our company continued to grow, I found myself spending less and less time doing SEO. The great thing about my new company, Terran Marketing, is that I get to spend the bulk of my time doing SEO.
A lot has changed in the SEO world over the past seven years. However, the basics are still the same: provide great content to your users and get as many links as possible from trusted sources. I’ve discovered two SEO tools that have made these tasks so much easier.
SEO Moz is way more than just an SEO tool, it’s more of an SEO toolbox. After using SEOmoz for three months I’ve realized it’s something I simply cannot do without. The amazing part is I haven’t even unleashed the full power of this toolbox. I still have several videos to watch, many tools to explore, and many questions to ask. Here are just a few of the powerful features and tools SEOmoz provides:
SEOmoz Toolbar – The SEOmoz Toolbar is an add on for Google Chrome or Mozilla Firefox on either a Mac or Windows platform. The toolbar gives you powerful on-the-fly SEO data. They use something similar to the Google page rank concept, but it’s actually accurate. You can see what ranking sites have, how many links they have, and how powerful they are. The toolbar can also overlay on top of search results giving you a quick picture of what everyone is up to. I find this tool incredibly valuable when evaluating my competition, looking for link partners, or looking for sites to purchase.
Weekly site crawl – One of the best features of SEOmoz is their weekly site crawl. This tool will alert you to 404 errors, duplicate content, missing or empty title tags, long URL issues, short title tags, pages with too many links, robots.txt issues, and much much more. It also keeps track of keyword rankings so see can see how you’re progressing in the SERPs.
Personalized Q&A – Another favorite feature of mine is SEOmoz’s Q&A availability. Each month you can ask two personalized questions which will get a response from SEOmoz expert. You can seriously ask them anything. I recently asked them a question about how to handle acquiring a site and its content. It was something I had been wondering about for quite some time, but wasn’t 100% sure how to handle it. Their response gave me the confidence to move forward with my project.
SEO Toolbox – SEOmoz provides you with about a dozen tools. My favorites are the keyword competitiveness tool and the link analysis tool.
Advanced SEO Webinars – each month SEOmoz puts on one or two webinars. Not all of them will apply to your current needs, but I find that one out of four are amazingly valuable. On top of the webinars they also have a library of online content, which includes several videos, that will make you an SEO Pro in no time.
SEOmoz isn’t the of cheapest tools; it rings in at $99 per month. However, they have a free 30 day trial which was more than enough to get me addicted. Now I find that I would pay much more to utilize their service. Give them a try today.
There is nothing that can substitute for having good content on your website. You can spend your time conjuring up ways to fool or trick Google, but in the end you will find that the fool is you. Over the years I’ve found that the best way to spend your time is to provide Google with what it really wants – great content. Google constantly updates its algorithm with one thing in mind, display the most relevant / best content at the top. So, I now prefer writing amazing content pieces that people will naturally want to link to instead of spending my time asking for or buying links on various websites.
This is where Scribe SEO comes into play. Scribe is an SEO tool that analyzes your content after it’s been written. This way you can be assured you are targeting the proper keywords, have the right amount of links to your content, the correct keyword density, and much more. This isn’t a tool to trick Google in any way, but rather optimize your content by switching a few things here or there to guarantee yourself higher search results. The more your content is read, the better chance it has of getting links.
I use the Scribe SEO plug-in for WordPress, but they have several other options as well. The Scribe plug-in adds additional functionality directly into your WordPress pages and posts interface. The tool gives you a score of 0% to 100% based on the factors I previously mentioned. You can then tweak your post to increase your score. I always shoot for a score of 95% or higher, but most times target a 100% score.
You can get started with Scribe for as little as $17 a month, but I went with their $47 plan since I’ve been writing lots of content. They also offer a 100% 30 day money back guarantee, so you really have nothing to lose giving it a shot. I think you’ll find, as I did, that their SEO tool is worth its weight in gold. Give it a try today.