Today I’m really excited to be able to announce that Terran Marketing has purchased ira.com in what I hope will become our flagship website. For those of you who read my blog from outside the United States, an IRA is an Individual Retirement Account. These accounts provide a tax shelter while your money is in them, allowing your money to grow tax free. About 70% of people in the United States have an IRA, or some form of retirement account. That’s a lot of people searching for information related to this subject, but I’ll get more into that later. In addition to the search volume the financial industry is one of the strongest on the Internet – in terms of Cost Per Click advertising and Cost Per Acquisition commission payments. Having an exact match domain like this should be a category killer and we’re looking forward to building this project out.
History with IRA.com
We actually closed on this site on September 1st, but haven’t been able to talk about it publicly because of some legal mumbo-jumbo. This deal was accompanied with a fairly lengthy legal agreement which requires us to stay tightlipped about the terms of our deal. However, now that everything is official we are allowed to come forward as the new owners of the site. This is also a good time to give a special shout-out to Derek Giordano for helping us broker the deal.
When we purchased the site on September 1st, it was more of a placeholder for the domain than anything. It wasn’t exactly a parked domain, but it wasn’t much more than a couple of steps above that. Most of the content on the site was fairly weak (short snippet news articles) and wasn’t SEOed at all. Then, there was the issue of the design, which looked like something out of the late 90′s. There is a picture of the original site below as it was when we took it over on September 1st.
I know I’m biased, but if you take a look at what’s on the current ira.com I think you’ll notice a marked improvement. It wasn’t an easy project:
- Over 100 articles had to be written to prepare for the move.
- A new design had to be created.
- The new design had to be turned into a WordPress Theme
- We had to put in 100′s of 301 redirects
Launching this new site taught us a lot about our traffic – thanks to Click Tale. With this in mind we set out to redesign the site again. This time we found a new designer who does absolutely amazing work. I’ve been looking for a designer like this for years – literally. I’m crazy about design elements, but could never quite find the right designer to take my thoughts to the screen. This designer has already done 2 other sites for us that are in the production pipeline. One is a better design for freewp.com and the other is another new exciting project. I’m convinced that with his designs we will be able to take Terran Marketing projects to new heights. To say the least, I’m very excited. You can see a preview of the new version of IRA.com that is coming out next week below:
By The Numbers
The numbers in this space are absolutely fantastic, which is one of the main reason this site appealed to us. “IRA” gets searched 74,000 times (exact searches) in the USA with a CPC of $22.32. Then, there are 1,800,000 searches if you check the “phrase” box. This includes all kinds of juicy searches such as roth IRA, traditional IRA, rolloever IRA, IRA rules, etc. The site is already getting close to 1,000 unique visitors per day and is currently ranking 4th for “IRA”. That adds up to about a 100% gain in traffic since we took the site over – that was just two months ago. I’m really excited to see what we can do with this site over then next two months as we head into IRA season, which is Jan – Apr.
What We Paid
I talked about this a little bit above, but our agreement prohibits us from talking about the exact deal points of our arrangement. The best I can say is take a look at estibot.com. This is one instance where I think their valuation is at least in the right ballpark. It’s unquestionably a 7 figure domain name.
After we launch the new version of IRA.com next week, which I’m calling version 2.0, we will get to work on version 2.5. This version is going to have a robust retirement calculator / planner that will blow away anything else on the Internet. It will take the place of the quick tools area that you see on the version 2.0 mockup you see above. This planner will ask questions such as how old are you?, what age do you want to retire?, how much money do you make?, do you own a house?, how much do you have saved right now?, etc, etc. After visitors answer all these questions it will put together a custom report that they can use to plan their financial future. It will also make several suggestions that leave the door open for affiliate marketing / lead-gen opportunities such as life insurance, mortgage refinance, brokerage accounts, etc. This is something I’m really excited about and think will be the cornerstone of the site as we move forward.
In addition to the retirement planner, we have some neat features for version 2.0 of the site. The two biggest features are a Financial Expert Directory; over 200 experts have already pre-subscribed. It will be a great resource for visitors on our site who are looking for additional help. In addition to that we have an “ask a question” section where visitors can ask any question they want – only experts in our directory will be able to respond. Again, there is nothing out there that comes close to this and we are really looking forward to launching these new features.