We moved into our new home in Escondido, CA just a little bit over a year ago. One of the first things we wanted to do was plant several fruit trees knowing that they take several years to mature. So, once we got settled in we went to the local nursery and talked with someone about coming out to survey our property. He finally came out for an initial consultation and then came back again to map out our property and come up with a list of trees they could source. Then, he basically disappeared. We emailed and called him for several weeks and he just never got back with us. Frustrated, we just moved on to other projects such as chickens, clearing the land, and other gardening tasks. After a few months, the desire to get some fruit trees sprang back up again. This time we just went to the biggest nursery in all of Southern California, not wanting to screw around. They have 3 locations in San Diego along and something like 30 locations between Southern California and Arizona. I’m not sure what it is with this industry, but we went though the same issues with this nursery. It literally took 4 months from when we first walked in until we were able to get some trees planted. If we didn’t call and pester them on a weekly basis, I’m convinced it never would have happened. I would have been more annoyed, but it gave me more time to clear additional room in our yard… The property we purchased is a 1.2 acre lot shaped like a...
We have been in talks with a potential buyer of treadmill.com for several weeks, but I didn’t want to post anything here until the transaction was final. We went into escrow early last week and the transaction officially closed last night. As of today, February 1st, treadmill.com is in the new owner’s hands. I have to admit, as I write this post I’m conflicted with emotion. On one side, I know we made the right business decision by selling: We got a great price and even though I think treadmill.com is a great business, I know we can make more money in other businesses. On the other side, treadmill.com was the first eCommerce store we built and I get pretty emotionally invested in any project I work on. I personally put a lot of heart and soul into treadmill.com and on some level I feel like I’m losing my baby. However, the only thing constant is change and I hope bigger and better things are to come. What I learned by running treadmill.com eCommerce In General The biggest thing I learned was how to operate an eCommerce site. It’s something I take for granted now, but before launching treadmill.com I had no idea what platforms were out there, how to deal with sales tax, how to take credit card payments, how to do live chat, and countless other things I’ve picked up over the past 2 years. It’s left me in a position where I can rapidly launch other stores and can instantly focus on business issues rather than tech issues. What products to sell and not to sell...
About Michael Jackness
Hometown: Fairfax, VA
Currently: San Diego
I am an entrepreneur who specializes in keyword domains. Join me as I share my thoughts about business, life, SEO, and other random thoughts that go through my mind. You can read more about me here.