Terran Marketing is now Tactical.com

When I started Terran Marketing back in 2010 I never could have dreamed what it would become. Things have really started taking a different direction the past year (in a good way) and I felt like a rebrand was in order. However, before I get into that let me explain my thought process. When I started Terran I made a few basic assumptions…

  1. I would be looking for keyword domains to do affiliate marketing with.
  2. The name of the company I was forming wasn’t that important since I would be known for the individual websites more than the overall company name.
  3. I wouldn’t be marketing Terran Marketing itself per se.

Well, as it turns out, none of that turned out to be true. Well, #1 used to be true, but we’re making a big push to get away from affiliate marketing (future post about this coming up). I guess you could maybe give a half point to #2 since people do know Terran Marketing for individual websites in some cases. However, Terran Marketing as a brand has really started to take off. People have come to know Terran Marketing as a company that makes strategic domain name purchases, designs great websites, and generally knows what they are doing.

The problem is that the name “Terran Marketing” is long, doesn’t mean much of anything, and is hard to spell for a lot of people. As we’ve been breaking into new industries, such as Treadmills, getting an email from @terranmarketing.com just isn’t very impressive and often times ends up in the circular file.

So, a couple of months ago I set out to find a domain name that was impressive as our domain portfolio itself. The domain name had to meet a few criteria:

  1. Be a .com domain
  2. Be one word
  3. Be easy to spell
  4. Explain, at least in part, who we are
  5. Fit within our budget

A lot of names floated across my desk over the past few months, but none caught my eye as much as Tactical.com. While I was worried about the negative connotation the word might have, I felt like the positive far outweighed the negative. It really fits since we do take very “tactical” approach to everything we do. From buying domain names, coding, design, analytics, etc it’s all very tactical and calculated.

So, with all that said, Terran Maketing is now Tactical.com.

I know it will take some work getting the new name out there, but in the end I think it will be well worth it. In addition to the new name, we launched a brand new company website at the same time. I wanted something that looked as good as some of the sites we’re working on and I feel good about the result.

Time for A Fresh Look…

I decided that since I’m going to start blogging again that my blog needed to be respectable looking. I’ve been getting OCD about design lately (something I’m going to blog about soon) and the old look of my blog just wasn’t doing it for me. So, I decided to invest some time yesterday looking for a new theme and sprucing things up a bit. In addition to my personal blog I’ve been working on a new look for TerranMarketing.com as well. Design has always been important to me, but it’s hard to own GraphicDesign.com and not get obsessive…

A new look for my blog

As I mentioned off the top, the old look and feel of my blog just wasn’t working anymore. I was using the very popular Thesis Theme before, but it was the older version before they updated to 2.0. I was tempted to just upgrade to 2.0, but there is nothing on their site about it being responsive out of the box. Since I already own a full subscription to StudioPress, thanks to WPHub.com, I ended up going that route. I settled on the Focus theme and made some minor personal customizations. Focus met all the requirements I was looking for:

  1. The theme had to be responsive.
  2. The theme had to have a very clean look / feel.
  3. I wanted to use large typography.

In addition to the look and feel I added a FeedBlitz RSS feed and made social a bigger part of the blog. You can now easily find me on social networks from the sidebar and each post has social sharing icons. Pretty basic stuff obviously, but something I just didn’t take the time to implement on my personal blog before.

A new look for TerranMarketing.com

In addition to updating my personal blog, I really want to freshen up the design of all the sites in the Terran Marketing portfolio. I figured, what better place to start than with TerranMarketing.com itself. For this project I solicited the help of one of the Advisory Board members on GraphicDesign.com. I told him that I wanted something that was very trendy with large fonts and graphics. After a few conversations and several revisions this is what we came up with:

New Terran Marketing Homepage

Now that the PSDs are done I need to hand this off to our development team so they can slice it up, get it BootStrapped, and turn it into a theme. We have a lot of other projects cooking right now, but I hope to have this live by the end of June.

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